IR Magazine

Mapping investor behavior
Breakfast briefing with IR Magazine & Q4

Thursday, July 12, 2018

Searcys at The Gherkin, London, UK

How technology is changing everyday lives of modern IROs

Buy-side analysts have benefited from algorithms and quantitative models for some time, enhancing the speed and accuracy of their decision-making. How can IROs use similarly advanced technology to further understand their investor base? With Mifid II radically changing the game, how much faith can you put in Big Data, automation and predictive analytics, and how much time would that free up to spend on strategic priorities?

To find out, IR Magazine & Q4 teamed up for this briefing.

What we discussed:

  • Learning from the advances made on the buy side: How to use algorithms and quantitative analytics to measure peer performance and improve targeting
  • Understanding market trends and monitoring shareholder activity – which key indicators can you track to detect a potential activist threat?
  • Is what you’re saying resonating? Assessing your company messaging strategy and whether it’s generating positive market sentiment
  • Gaining deeper and actionable insight into stock performance: How predictive analytics can help IROs forecast more accurately and answer tough questions
  • To think is human, to automate is divine: What day-to-day tasks can be automated to free up time for higher-value efforts?
  • What does the future hold? How far away are new strides in automation, artificial intelligence and technology for IR?

View photos below and the write up from the event here.

Schedule and format


Venue and location

Searcys at The Gherkin
30 St Mary Axe
London, EC3A 8EP

In association with Q4

We’re pleased to be partnering with Q4 to make this event possible. Q4 is a global leader in cloud-based investor relations and capital market solutions. Thousands of brands around the world use Q4 website, webcasting, CRM, analytics and shareholder analytics solutions to better connect with their investors and understand the capital markets.

In June 2016, Q4 launched Q4 Desktop, the industry’s first fully integrated investor relations platform, which integrates communications tools, surveillance and analytics into a fully featured IR workflow and CRM application. Q4 has offices in New York, Chicago, Toronto, Copenhagen, and London.

Visit and to learn more. Follow Q4 on Twitter and join the conversation on LinkedIn.