The first thing to explain is that our researched awards are different from most others; for our awards by research, companies do not submit nominations. The winners are identified by in-depth research and any publicly traded company is eligible to be considered. This survey is the only one of its kind to go directly to the investment community, via a combination of an electronic survey and one-to-one telephone interviews, canvassing the opinions of the people who matter to you most.
July 2020: Sample selection
IR Magazine has been building investment community databases for more than 30 years. As part of the updating process, listed companies are contacted every year for details of the professionals who currently cover their stock.
September – November 2020: Telephone survey
The telephone survey then gets under way. The researchers conduct in-depth interviews with an additional 200 portfolio managers and analysts based in Canada. Many of them participate in the study year after year, but there is always a healthy proportion of new respondents each year as well. As the research progresses, the sample is adjusted to ensure appropriate weightings are maintained.
October 2020: Electronic survey
IR Magazine then conducts an electronic survey of buy-side and sell-side analysts and portfolio managers. The electronic survey typically receives 200 individual responses from the investment community. These responses then go to Mary Maude Research for initial analysis. The research firm determines what will constitute a representative sample, weighted for industry sector.
Results analysis
Once the survey stage of the research is completed, the final analysis is undertaken. The companies with the highest scores make the short lists for the awards categories, and the points are further analyzed to identify the best exponents of IR by sector. The independence of our research is crucial to the integrity of the whole awards program, so IR Magazine sees the results only once the research is complete. This ensures a transparent, independent set of results that IROs can trust as a valuable bench-marking tool.
January 2021: Short list compiled
IR Magazine receives the results in January and contacts the short-listed companies to give them the good news. The short list is then published to the entire IR community one month before the event.
March 25, 2021: Winners announced
And finally… the winners are announced at the awards ceremony on Thursday, April 8, 2021!
March 2021: Report published
Shortly after the awards, the Investor Perception Study – Canada 2021 report is published and made available to IR Magazine subscribers.
The IR Magazine Awards – Canada 2021 took place on Thursday, April 8 as a virtual awards ceremony. We once again brought together the investor relations community to celebrate and honor excellence in the IR profession.
