Alyssa Barry, CPIR, is a seasoned capital markets and communications professional specializing in investor relations strategy, shareholder engagement, corporate communications, media relations, and corporate governance. As the President of Alliance Advisors Investor Relations, and a founding partner of irlabs (acquired by Alliance in June 2024), Alyssa leads innovative approaches to enhance visibility, foster investor engagement, and create meaningful impact. Her previous leadership roles include Head of Strategy at Artis REIT and Vice President of Capital Markets and Communications at the Sandpiper Group, a real estate private equity firm. Alyssa serves on the board of LIFT Impact Partners and ALS Canada, and is also an advisor to Women Get On Board and Women Funding Women.

Small cap companies face the challenge of being overshadowed by their larger counterparts, despite consistently outperforming them. While many strategies exist to compete for coverage and attract large investors, over the past 20 years, I’ve found that only one approach consistently delivers results: liquidity.The true challenge with liquidity isn’t recognizing its importance—it’s identifying its source. After trying everything from IR to PR, from email to direct mail, I’ve spent the last 15 years focused solely on building sustainable liquidity for small cap companies across various sectors. The key lies in measuring what matters. With limited budgets, success hinges on a precise approach. My Shareholder Acquisition System provides the data and insights to track shareholder acquisition, optimize budget, and drive growth. Recent clients have seen remarkable results, including a 4,000% increase in trading volume, a 5X boost in net cash from financings, and a 115% rise in market cap.  Most importantly these clients have shifted their view of their IR budget from an expense to a high-yield investment.For 12 years I have run a referral-only agency, managing hundreds of millions in budgets for a select few companies, now my calling has been to move on to teaching and coaching because I believe that every innovative small cap deserves authentic market recognition.  I’m here to guide you in leveraging digital marketing to fuel your liquidity, build a scalable system, and cut wasted expenses allowing you to execute. Together, we’ll pave the way for your company to thrive and attract the relationships that help lead you to blue-chip success.

Ritu Baral joined TD Cowen in August 2014 as a senior biotechnology analyst and managing director. Ms. Baral has more than nineteen years of experience in biotechnology finance, including over sixteen years in biotechnology equity research. Her coverage has focused on rare diseases and neurology. From August 2006 until June 2014, she held a series of positions in biotechnology equity research at Canaccord Genuity, including senior analyst and managing director. Before that, Ms. Baral was an equity research associate at JMP Securities and a senior associate at the Trout Group. Previously, she was a research associate at Columbia University’s Department of Medicine, where she participated in neuroendocrine research focused on appetite and metabolism regulation and completed graduate coursework in immunology. Ms. Baral graduated with a BA in biological sciences from Barnard College. She is involved in a number of rare disease patient advocacy organizations, including as a board member of the Everylife Foundation for Rare Disease and the Industry Advisory Board of the National Tay-Sachs and Allied Diseases Foundation. She was previously on the board of directors of the Pulmonary Fibrosis Foundation.

Jamie Stanton previously advised both large and small companies in the consumer sector at IHS Markit. At Q4 he acts as an advisor and extension of his clients’ IR teams, helping them build out and streamline their IR programs while leveraging Q4’s suite of technologies.

Ken Goff joined Vimeo as Head of Investor Relations in November 2022. He previously served as Head of Investor Relations at primary care provider One Medical (acquired by Amazon) and education technology company 2U. Prior to that, Mr. Goff managed aspects of the IPO process for higher education financial services provider Higher One before building the Investor Relations function at the newly public company. He has also held Investor Relations roles at Facebook and eBay. Mr Goff holds a Master of Arts in International Economics and Finance from Brandeis University and a Master of Science in Integrated Design, Business, and Technology from the University of Southern California. He is a founding board member, Treasurer, and Secretary of the DC Gay Basketball Association and on the Advisory Board of startup BIB Technologies, developer of green energy mobile storefront solutions.

Jennifer has nearly 30 years of Wall Street, finance and communications experience. Over the past 25 years she has amassed expertise in building strategic communications programs as an agency advisor, in-house IRO, chief communications officer and finance executive. She has been the head of investor relations at Katapult since 2023. Katapult is a publicly traded financial technology company that offers innovative lease-to-own products to underserved nonprime consumers who are often unable to attain traditional financing. In this role, she leads all Wall Street communication and marketing efforts as well as public and media relations. Prior to joining the company, she led the investor, public and corporate communications functions at Groupon, Dollar General and Etsy and served as a managing director at Joele Frank as well as other boutique communications agencies. She began her Wall Street career with roles in institutional equity and fixed income sales at Merrill Lynch and Griffin Kubik Stephens & Thompson. She grew up in a large family in Chicago, attended Smith College and currently resides in Nashville, TN. In her freetime, she enjoys downtime with her two playful goldendoodles and grumpy cat Mr. Percy, taking in the local music scene, traveling and volunteering as a court appointed special advocate for CASA.

Lucia has over a decade of experience in corporate finance, transaction execution and strategic communication. She currently leads Investor Relations for Chesapeake Utilities Corporation, a diversified energy delivery company. Prior to that, she was Head of IR at Sunlight Financial, a residential solar finance company, after spending five years in Natural Resources Advisory and M&A investment banking beween the Global Power & Utilities team at Goldman Sachs and the Oil & Gas team at Barclays Capital. She began her career in several roles at Portland General Electric in Oregon. Lucia holds an MBA from the University of Virginia Darden School of Business and a BBA from the University of Portland. Currently living in Queens, Lucia loves to be outdoors, throw themed parties, and hang out with her Irish doodle puppy, Apollo.

Kaitlyn Mauritz is a Managing Director and Head of Investor Relations for Redwood Trust. Kait’s responsibilities include establishing and expanding the company’s relationships with sell-side and buy-side investment analysts, industry analysts, media personnel and investors worldwide. She also provides input on the company’s financial reporting, capital markets, public relations and ESG-related activities. Prior to joining Redwood in January 2022, Kait was Head of Investor Relations for New Residential Investment Corp. and also held other investor relations related roles at Annaly Capital Management Inc. and ICR Inc. Kait began her career at Citigroup in both Sales & Trading and Equity Capital Markets and graduated with a BA in Politics from Princeton University.

Jonna Kim is a vice president on TD Cowen’s retail & luxury team covering beauty, e-commerce, and specialty retail. Prior to joining TD Cowen in 2018, Ms. Kim was an investor relations associate at JPMorgan Chase. Ms. Kim received a BA from Barnard College/Columbia University and a master’s degree in International Affairs from Columbia University. Ms. Kim is a CFA® charterholder

Adam Borgatti is Senior Vice President, Corporate Development and Investor Relations, responsible for leading Aecon’s Investor Relations, Sustainability, Indigenous Relations, Corporate Affairs, Corporate Communications and Marketing functions, as well as supporting the leadership team with developing long-term business plans, evaluating strategic initiatives, and leading the assessment and execution of Aecon’s acquisition opportunities. Adam brings a depth of experience and knowledge of both capital markets and the construction industry.

Prior to joining Aecon in 2009, Adam held leadership roles in the financial industry, including Vice President, RBC Capital Markets, and Vice President, National Bank Financial. Before assuming his current position at Aecon – in 2017-18, he served as Vice President, Investor Relations, at Scotiabank and was responsible for leading all aspects of investor relations, providing strategic direction, leadership and oversight for the company’s investor relations portfolio globally.

Over his career at Aecon, Adam has held leadership roles in the Concessions, Energy and Infrastructure segments, and previously served as Vice President, Corporate Development and Investor Relations. He holds a Bachelor of Commerce degree in Finance and Entrepreneurship from McGill University as well as CFA, CPIR and ICD.D designations. He is a member of the Board of Directors for the Canadian Investor Relations Institute (CIRI) where he serves as Board Chair.

Michael Marks has served as VIZIO’s Head of Investor Relations since January 2021. Prior to joining VIZIO Holding Corp, Mr. Marks was a part of the partnerships and strategy team at Fox Corp. Mr. Marks held roles in corporate strategy and development at Showtime Networks Inc. and finance at Bloomberg L.P. He holds a Bachelor of Science in Business Management from Monmouth University

Samir is the Head of Treasury and Investor Relations with Playstudios (MYPS). Before joining MYPS, Samir spent +20 years on Wall Street in varying roles. His latest position was as a Long/Short Portfolio Manager with Lombard Odier. Prior to that, Samir managed investments for two other funds and was an Equity Research Analyst with Jefferies Group and JP Morgan. Samir started his career in Investment Banking with Banc of America Securities. Samir is a CFA charter holder and has BBA Degree from Wilfrid Laurier University in Canada.

Ashlee Dunston is the Director of Investor Relations and Public Affairs for aTyr Pharma, Inc. (Nasdaq: ATYR), a clinical stage biotechnology company. At aTyr, where she has worked since 2020, Ms. Dunston oversees investor relations activities and leads public affairs for the company, which includes corporate communications, patient advocacy and other corporate affairs initiatives. Ms. Dunston has more than 20 years of experience working in life sciences and public health. Prior to joining aTyr, she was Director of Healthcare at Guidepoint, a leading expert network firm focused on connecting institutional investors and life science companies with subject matter experts, where she led the strategic growth, development and expansion of key business lines for the global healthcare research practice. She started her career in public health, where she held positions with the New York City Department of Health and Mental Hygiene and the American Council on Science and Health. Ms. Dunston received a B. A. in Human Biology from the University of Pennsylvania.

Mark Fasken is the co-founder and COO of Irwin, an investor relations and capital markets solution for innovative public companies and their advisors. As COO, Mark works daily with global capital markets professionals at public companies, advisory firms, and investment banks to ensure Irwin’s platform helps them achieve their IR goals.

Before Irwin, Mark spent nearly a decade in sales and marketing at high-growth software companies. He led a highly skilled sales team at Influitive that directly supported the company’s rapid revenue growth to $10M ARR+. As Pressly’s former VP of Sales, Mark helped build the sales and marketing team leading up to its acquisition by Vision Critical.

Mark served as Vice-Chair of the NIRI 2023 Annual Conference Committee and is passionate about expanding the education and resources available to IROs, to deliver insight and support that will help inform strategic decisions and success.

Steve Wade is head of content for IR Magazine and Corporate Secretary. In his role, Steve and his team are responsible for researching and producing insightful content that helps the investor relations and governance communities stay up-to-date on the latest trends and best practices in their fields.
Steve curates content across multiple platforms, including conferences, workshops, think tanks, podcasts, best practice guides, videos and websites. Steve guides editorial coverage and research to ensure they fulfill the needs of our communities and is responsible for hosting our conferences and presenting research at industry events.

Prior to joining IR Magazine and Corporate Secretary, Steve’s experience has been in ESG and sustainability research, producing conferences for Ethical Corporation (now Reuters Events.) During this time, Steve was a judge for the Deloitte Green Frog Awards and presented research at the Global Sustainable Events Summit and United Nations Global Compact, World Bank & Polish Ministry of Finance events.