IR Magazine

IR Magazine Awards & Conference
Small Cap 2017

Wednesday, September 13, 2017

Fordham University, New York

About the event

The IR Magazine Awards & Conference – Small Cap is the first best practice event in New York exclusively for CEOs, CFOs, IROs and advisors from small cap companies. Spanning multiple industries, the one-day conference will focus on key issues affecting small cap companies including crisis planning, investor relations 101, Q & A with the investment community, how to get coverage, effectively using social media and global best practices.

The conference will also boast an awards ceremony specifically tailored to small cap companies. Awards categories are self-nominated and shortlisted companies will be announced mid-August. Entry information can be found below.

Why attend?

wtt Timely event: with the year-end fast approaching, this event is perfectly positioned to help you take stock of the year-to-date, refocus and plan for 2018
  Benchmarking: it is a great opportunity to evaluate where you stand in comparison to your peers, how other small cap companies have managed and overcome similar situations
 Run lean: learn how to have maximum strategic impact with limited resources – do more with less, learn how seasoned IR professionals prioritise their team
 Unique format: our format enables participants to network extensively, discuss, debate and dissect topical issues
 Discover something new: learn about new technologies, innovations, and services that are available to help to transform your IR strategy, increase productivity and make better decisions
  Network with the community: meet with investors, analysts, experts, and peers

In association with

OTC Markets Group Inc. (OTCQX: OTCM) operates the OTCQX® Best Market, the OTCQB® Venture Market, and the Pink® Open Market for 10,000 U.S. and global securities.  Through OTC Link® ATS, we connect a diverse network of broker-dealers that provide liquidity and execution services.  We enable investors to easily trade through the broker of their choice and empower companies to improve the quality of information available for investors.  To learn more about how we create better informed and more efficient markets, visit

OTC Link ATS is operated by OTC Link LLC, member FINRA/SIPC and SEC regulated ATS.


To view the agenda as PDF, click here.

  • 08:15 AM
    Breakfast and registration

  • 09:00 AM
    Welcome and opening remarks

  • 09:10 AM
    Macroeconomic briefing: The year in review, year-end predictions & looking into 2018

    • Current investment themes: Equity market trends and how this impacts the thinking of the investment community
    • How US policies could impact growth and interest rates: Leading drivers that cause investors to adjust portfolios
    • What Trump’s approach could mean for investor sentiment and asset allocation
    • What to expect in 12 months: geopolitics, oil prices, exchange rates, security issues and more
  • 09:30 AM
    Investor relations 101: Setting up, elevating an IR program – Are you representing yourself right?

    • What makes effective IR? What works, what doesn’t
    • What role IR plays in your company’s evolution: Building credibility with the investment community
    • Why have an IR website?
    • Developing an IR team that’s right for you; dealing with inquiries, regulations, etc.
    • What makes for a good IR firm? Picking the right partner
  • 10:15 AM
    Refreshment break

  • 10:45 AM
    Investor intelligence 1: Q&A with the investment community

    • What are the top questions from investors facing small & micro-cap issuers?
    • Making yourself attractive to institutions – targeting tips, which events work best?
    • Getting research coverage – best ways to reach the investment community
    • Disclosure, access, guidance – what the buy side likes (and what it doesn’t)
    • Compliance no-nos – what not to do, what puts investors off and transparency
    • Critical decisions and inflection points – making key decisions that will impact investments and business value
  • 11:45 AM
    Investor intelligence 2: Expanding your investor base with high impact targeting

    • Which pool of investors to focus on? Navigating your way through key investment centers
    • Effective targeting – qualifying leads, the right methodology, tools, attracting foreign investment
    • Building confidence and knowledge in the area to respond effectively to CSR/ESG-related questions
    • Role of social media in business development and providing access to funding
    • Managing competing interests among investors and finding a financing strategy that works
    • Improving shareholder access and maximizing your reach. In what instances can face-to-face meetings be replaced?
  • 12:30 PM
    Networking lunch

  • 13:30 PM
    Sticking to script: Crisis planning, communication and competition

    • Keeping the CEO on message: How to deal with senior management veering off script
    • How to make a big statement as a small firm on a shoestring budget: Building a business that instils confidence
    • Communicating what drives value effectively in an uncertain market – building your story internally and externally
    • Budgeting for IP protection vs. everything else – what is the cost of competition?
    • The questions you need to be prepared for: What not to do when communicating performance
    • Navigating sticky situations: How quick and effective is your press policy when things go wrong?
  • 14:15 PM
    Digitisation of IR: Using social media and third party tools to differentiate your business

    • Trend watch: The increasing digitization of IR communications, and how to stay ahead
    • Creating short, sharp digital content and online stories to increase investor engagement
    • Benchmarking and measuring effectiveness of your website, social media communications, reports, webcasts, etc.
    • Using social media to differentiate your business: Important tools and digital marketing strategies to attract funding
    • What makes for a good IR firm? Picking the right partners, 3rd parties to work with
    • Choosing the tools that are right for you – what eases the pressure on time?
  • 15:00 PM
    Best practice from award-winning IR professionals at small cap companies

    • Practical insights from a practitioner – what makes for good IR?
    • Doing more with less – what to stop doing, what adds value, budget best practice
    • Managing growing pains as your organization evolves and adapts to new demands
    • Attracting board members who are aligned with your vision and grow with your company
    • Building long-term relationships with stakeholders who will play a key role in your success
    • Keeping stakeholders informed through the good and the bad – providing value with the bigger picture in mind
  • 15:45 PM
    End of discussions

  • 16:00 PM
    Cocktail reception & IR Magazine Small Cap awards


To nominate yourself or your company for an IR Magazine Small Cap award or to find entry criteria, please click here.

The deadline for nominations is Monday, August 21. Winners will be announced at the IR Magazine Awards & Conference ‒ Small Cap on September 13 in New York. Good luck!

2017 Categories:

  • Best IR by a small-cap company (under $500 mn)
  • Best IR by a small-cap company ($500 mn - 1 bn)
  • Best IR by a senior management team

Best IR by a small-cap company ($500 mn - 1 bn)

Best IR by a small-cap company ($500 mn - 1 bn)

Best overall performance in investor relations for a small cap company whose market cap is between (US) 500 million and 1 billion. Have an outstanding IR website? Is your IR team on the cutting edge of technology? Use multimedia innovatively? Has your team gone above and beyond to support a recent corporate transaction? Tell us about it. Your company could be our next all-star!

Best IR by a small-cap company (under $500 mn)

Best IR by a small-cap company (under $500 mn)

Best overall performance in investor relations for a small cap company whose market cap is under (US) 500 million. Have an outstanding IR website? Is your IR team on the cutting edge of technology? Use multimedia innovatively? Has your team gone above and beyond to support a recent corporate transaction? Tell us about it. Your company could be our next all-star!

Best IR by a senior management team

Best IR by a senior management team

Best performance by an IR team, which can include a CFO, CEO or other c-suite professional that contributes to the IR function of your company.

Julie Tracy, IRC
Sr. Vice President, Chief Communications Officer
Wright Medical Group N.V.

Julie Tracy is Senior Vice President and Chief Communications Officer for Wright Medical Group N.V., a global orthopaedic medical device company and recognized leader of surgical solutions for the extremities and biologics markets. As a member of the company’s executive team, she leads the investor relations and corporate communication functions and is responsible for developing and executing investor relations programs to support the valuation of the company’s stock and is Wright’s primary liaison with institutional investors and analysts.

Wright Medical has been consistently recognized for its best-in-class investor relations programs. Ms. Tracy and Wright Medical were ranked #1 in Institutional Investor’s 2017 All-America Executive Team midcap rankings in the Life Science & Diagnostic Tools and Medical Supplies & Devices category. At the IR Magazine Awards – US 2017, Ms. Tracy was named Best IR officer in the small/mid cap category. At the 2014, 2015 and 2016 IR Magazine Awards – US, Wright Medical won the Grand Prix award for best overall small cap IR program, and Ms. Tracy was named Best IR officer in the small cap category. Ms. Tracy was also named the Global Top Small/Mid-Cap Investor Relations Officer in 2014 by IR Magazine.

Steve West
Investor relations leader & finance executive

Steve West, an investor relations leader, spent three years leading an award winning IR program at Panera Bread Co. Before his career in IR, he spent 10 years as a highly recognized sell-side analyst at ITG, Stifel Nicolaus and A.G. Edwards. Steve was also a financial analyst for Procter & Gamble.

Steve has won numerous awards, including Institutional Investors Best IR Professional- Restaurants, Institutional Investors Best IR Program- Restaurants. Wall Street Journal Best on the Street 2009- Restaurants, and Starmine Best Stock Picker 2009- Restaurants.

Julie Tracy

 Wright Medical Group N.V.

Steve West

Investor relations leader

Winners will be announced September 13, following the IR Magazine Conference – Small Cap.

What’s happening in IR?

Institutional investment drops at small-cap companies

Percentage of shares held by institutions falls below 50%...

IR by the numbers: Small-cap reporting lines

Who do small-cap IROs report to?...

Find similar articles>

Welcome to IRspace

A new social network for IR professionals! Connect with your peers via private messaging and groups, share ideas and know-how in the community forum, read all the latest IR news and download IR resources from the extensive, free knowledge base. Site features include:

Networking: Network with your peers by searching based on their sector, market cap, location and role, or look for individuals by their name or company. Connect with other members via private messaging and open or private groups.

Share knowledge and ideas: IRspace’s professionally moderated community forum will allow members to post queries and discussion topics and receive answers from a community of global IROs. This provides an opportunity for members to compare best practices and promote their own blog posts and thought leadership. Members can post queries anonymously or as themselves.

Knowledge base: The site contains an extensive, free and searchable knowledge base, granting IROs access to white papers, strategy and planning guides, research reports, investor perception studies and webinar recordings, as well as all the latest news and articles in the world of IR.

Apply now for free membership>


We are pleased to announce that our event will be held at:

Fordham University – Gabelli School of Business

12th Floor Lounge

Lowenstein Building

113 West 60th Street New York, NY 10023


Book seats

The passes below will provide you with full access to the event and networking breaks. The ‘corporate attendee’ rate is reserved for publicly listed companies only. All others will have to book under the ‘non-corporate’ rate.

Please note that the rates below are our early bird rates which will expire on August 18, 2017. Any bookings made after this date, will be charged at the standard rate.

  • Corporate attendee rate
    (discounted rate expires August 18, 2017)



    Book seats

  • Non-corporate rate
    (discounted rate expires August 18, 2017)



    Book seats

Contact us