IR Magazine

IR Magazine Forum – Small Cap
Trends and best practices

Wednesday, September 23, 2020

Live: 9:00am to 3:30pm Eastern.

About the event

The IR Magazine Forum – Small Cap is a best practice event on effective shareholder communications designed exclusively for CEOs, CFOs, IROs and advisors from small and micro-cap companies. Spanning multiple industries, the one-day virtual conference focuses on the unique issues affecting small cap companies.


Timely event: Increasing sell-side coverage, managing volatility or getting the messaging right have always been a challenge for small companies. The economic fallout from Covid-19 means small caps are even more at risk when it comes to attracting the attention of investors and analysts in the coming months. With the year-end fast approaching, this event is perfectly positioned to help you take stock of the year-to-date, refocus and plan for 2020-2021
  Benchmarking: it is a great opportunity to evaluate where you stand in comparison to your peers, how other small cap companies have managed and overcome similar challenges
 Run lean: learn how to have a maximum strategic impact with limited resources – do more with less, learn how seasoned IR professionals prioritize their team
 Unique format: far from a traditional webinar format, our virtual event platform enables attendees to have one on one video chat and participate in virtual roundtable discussions with fellow IROs from small and micro-cap companies globally.
 Discover something new: learn about new technologies, innovations, and services that are available to help to transform your IR strategy, increase productivity and make better decisions
  Network with the community: meet with investors, analysts, experts, and peers


In light of the situation surrounding Covid-19 and putting the safety of our attendees first, the IR Magazine Forum – Small Cap will take place as a virtual experience.

Using the latest cutting edge technology available, our virtual event platform closely replicates being there in person with the chance to interact with speakers and have one-to-one networking in-between panel talks.

Going virtual connects our attendees to even more attendees, from the comfort of their desk.

Holders of the NIRI IRC® credential can earn up to 4 professional development units (PDUs) per day. IRC-credentialed speakers may also earn PDUs. More information is available at


Click on the session title below to view details. Small Cap Forum 2020 Agenda PDF

  • 09:00 AM
    Welcome to the forum

  • 09:15 AM
    SNAPSHOT: Impact of Covid-19 – what are the emerging risks and future outlooks for small and micro-cap firms?

    A short briefing to take stock of the current market, the exposures on the small cap side and the current focuses for small cap IROs.

  • 09:30 AM
    PANEL: Owning the narrative: strengthening your message and ensuring the evolving market understands the story

    With an unprecedented level of volatility in the market and uncertainty in the economy, it’s a challenging time to tell a consistent equity story. Public companies are encouraged to focus on their long-term value proposition, while also providing short-term operational updates. In this session, we will explore how messaging has evolved over the last year, and how you can ensure the market understands your story. We will discuss:

    • Best practice examples of quality, compelling small cap communications during this period of volatility.
    • Practical steps you can take to adapt your communications to address a potential new investor base.
    • How companies can use the IR website and other key digital tools to enhance outreach and communication.
  • 10:30 AM
    Coffee break

  • 10:45 AM
    PANEL: Getting corporate access right in a virtual world

    Investors will almost always say that they won’t invest in a company without meeting the management team first. But the opportunity to shake hands and look someone in the eye seems far away, so how can small and micro-cap companies run a successful virtual corporate access program? For virtual investor meetings how ambitious should you be with your investor targeting and engagement efforts?

    • How do you run an entirely virtual roadshow, and what have been some successes and failures?
    • Accessibility: what are some new approaches to corporate access?
    • Expanding investor base in crisis mode: what are the best ways to continue to develop new relationships over the next year?
    • What is an appropriate use of management’s time?
    • How do you manage expectations virtual engagements while making sure time is used efficiently.
    • Are companies planning to integrate virtual strategies into their long-term outreach plans?
    • How can small cap IROs get a foot in the door with large investor targeting events?


  • 11:45 AM
    Coffee break

  • 12:00 PM
    PRESENTATION: Responding to the changing investor base during Covid-19, and attracting the right investors for your company

    How has the small cap investor base evolved? Has there been a move towards passive vs active, value, or short-term investors? What does this mean for long-term prospects for small caps and liquidity?

  • 12:15 PM
    PANEL: Generate visibility: how to target analyst coverage

    Sell-side coverage can help small and micro-cap companies gain more visibility, liquidity and trading volume. During times of crisis, a tenured sell-side analyst can also act as an extension of the IR team, helping to reassert a company’s equity story. But sell-side coverage of small and micro-cap companies has decreased in recent years, due to sell-side economics and regulatory changes. In this session, we’ll discuss how companies can attract sell-side coverage and what alternatives exist.

    • How can small caps react to the impact of MiFID II on their analyst coverage?
    • How have small cap companies improved and increased their work with the sell-side? What are best practice strategies for engaging covering analysts?
    • What strategies can small cap IROs adopt to maximize their existing analysts?
    • What are the pros and cons of paid-for research, and how can small caps access different pools of research?
  • 13:30 PM
    PANEL: Doing more with less: prioritizing an ESG journey as a small cap

    As ESG becomes an increasingly unwavering factor for investors and regulators worldwide, small caps are stretched to meet the requirements. Learn ways to keep up with large cap companies and harness ESG for your business advantage.

    • Obtain ESG scores without a big spend or resource requirement.
    • What resources are available?
    • What is the post-Covid-19 impact on ESG, and what do future priorities look like?
    • How to manage the increasingly important element of social governance
  • 14:15 PM
    Coffee break

  • 14:30 PM
    Live Q&A: Meet the portfolio managers. What do investors and analysts want from small caps at this time?

    This session gives the opportunity to have your questions answered by investors and analysts, understand how the markets are viewing key issues of the day, and what is driving current decisions.

    • How are investors looking at companies differently during the current market crisis?
    • What are the main priorities and concerns about small cap shares?
    • What have been some solid examples of successful communication during Covid-19?
  • 15:15 PM
    BREAKOUTS: Join other delegates to discuss a key topic of your choice in our interactive discussions

    In this session, delegates can choose from one of three key themes and participate in a secure video chat with fellow small cap IROs.

    The ESG challenges of small caps – Join this breakout session to share what you are doing to succeed with ESG as a small cap, in a market dominated by large caps with big budgets and resources. How can small caps get ahead, get on indexes and benefit from this movement?
    Virtual corporate access – What have been some best practice or forward-thinking methods of corporate access during the pandemic, and what is the future looking like for new technologies in the IR world? This session will look at the successes of virtual earnings calls, investor days, and tips and tricks to succeed.
    Attracting sell-side coverage – This session debates the benefits and challenges of securing sell-side coverage, whether paid for analysis is worth it, and how small caps can harness compelling comms to access the right analysts for their company.
    How to run an IR program as a small or micro-cap – From budgets to press coverage, messaging and marketing, this session will tackle the unique challenges of small and micro-cap companies, and will break down the key components of running an effective small or micro-cap IR program.

  • 15:30 PM
    Summary and close of forum

Who attends

Each participant is someone with an established track record and a strategic IR role at a small or micro-cap company. 2019 attendees included:

Click here to request the full attendee list

Job title Company Job title Company
Analyst, corporate financial RPT Realty Executive assistant Kadmon
CCO HBC Investor relations Safehold
CEO Q BioMed Investor relations Safehold
CEO Verb Technology Manager of strategy, corp. development and investor relations EnPro Industries
CFO Smith-Midland Corporation Manager, international small cap portfolio The Royce Funds
CFO Phunware Manager, investor relations Safehold
Co-founder, president Intro-Blue Senior director, investor relations Veeco Instruments
Director, financial reporting Bel Fuse Sr. manager – IR & financial communications Garrett Motion
Director, investor relations Criteo SVP, investor relations & marketing Safehold
Director, investor relations NAPCO Security Technologies SVP, investor relations & treasurer Titan International
Director, investor relations & corporate communications Anterix Vice president of finance Bel Fuse
Director, investor relations & corporate communications Kadmon VP, investor relations Iridium Communications
Director, IR Constellium VP, investor relations Telaria
Director, IR Nanobiotix VP, treasurer Glatfelter

Click here to request the full attendee list

Past Event Attendees say

"The discussion on research options was great"


"The Forum was truly focused on small cap and micro cap, which is hard to find elsewhere. All the attendees including the speakers, panelists and audience are navigating same challenges and excitements, therefore even the sideway chat was very open and helpful. "

Alpha and Omega Semiconductor

"The networking was great, as were the speakers. IR Magazine is savvy to shine light on what is usually an overlooked sector in small caps. "

Prosek Partners

"The event was very well organized, and incorporated a cross-section of experts that spoke to various aspects of IR."

The Equity Group

"Great to spend some time with people at different ends of the IR experience spectrum, looking at how they approach challenges in the role"

Smurfit Kappa

"Fabulous opportunity to talk about topical issues relevant to IR professionals across sectors and to share ideas and experiences"

Metro Bank

"Very interactive, I liked the opportunities to discuss in the groups"


"Always a really good event to attend. It's a good mix of subjects. Particularly liked the addition of the best practice case studies - it's always really valuable to hear the first hand experiences of others and some hints and tips of what works well and what doesn't"

Imperial Brands

"I like the intimate nature of the event as well as the interactive agenda"

National Grid


Become a partner

Why partner with us?

The global Small Cap Forum brings together some of the most influential people in the IR community. Our audience recognise the sudden change of pace cannot be navigated alone and are constantly looking for partners to help shape their shareholder engagement strategy and execute it. This event provides partners an opportunity to position yourself as a critical partner to the community.

The unique buzz we create at our virtual events – which is a far cry from a traditional webinar – afford our partners exceptional opportunities to entertain visitors and show-case their expertise.
Becoming a partner means you will:

– Have the opportunity to support attendees at an event where they are looking for solutions
– Position yourself as a thought-leader and share expertise with your potential clients
– Get virtual face-time with senior decision-makers from the IR community
– Increase brand awareness and gain credibility through association with this timely event
– Generate qualified and targeted leads from the analytics provided by our virtual platform
– Be part of the community by participating in virtual roundtable discussions, understanding their challenges and sharing expertise
– Gain new business opportunities through higher-brand presence among potential clients
– Participate in one on one video chats to build relationships with new and existing customers
– Launch new products and solutions at our virtual event in your expo booth

All our partnerships are created using a mix of branding, thought leadership, lead generation and meetings with your target audience. You tell us your objectives and we will work with you to create you a package that’s makes sense for your company and will help you achieve those objectives.

To find out more about how we can help, contact Ian Richman or call on +1 212 430 6865.

Book your place

Please note that these are our early-bird prices and any bookings made after August 14, 2020 will be charged at the standard rate. If you have any questions, please contact Priscilla Lim at [email protected] or +44 20 8004 4989.

Articles on small cap IR

How Coeur Mining won best proxy statement (small cap)

Coeur Mining took home the trophy at the Corporate Governanc...

Small caps lag in adding women to boards

NACD says larger companies making most progress on board div...

NIRI proposes guidance on company-sponsored research

Experts suggest tide of sentiment could be turning on compan...

Find similar articles>

Contact us

Privacy Policy

IR Media Group Ltd, the owner of IR Magazine, Corporate Secretary and IRspace, respect the privacy of every person who visits, registers with or subscribes to our websites and online publications, and is committed to ensuring a safe online experience. This privacy statement applies to all IR Media Group’s websites as listed under the heading ‘Sites’ and outlines the information IR Media Group may collect and how we may use that information. It also explains what we do with information about you when you register to attend one of our events.
To view our privacy policy in full, please click here.