IR Magazine

IR Magazine Forum – Small Cap
Trends and best practices

Wednesday, September 23, 2020


About the event

The IR Magazine Forum – Small Cap is a best practice event on effective shareholder communications designed exclusively for CEOs, CFOs, IROs and advisors from small and micro-cap companies. Spanning multiple industries, the one-day virtual conference focused on the unique issues affecting small cap companies.


Timely event: Increasing sell-side coverage, managing volatility or getting the messaging right have always been a challenge for small companies. The economic fallout from Covid-19 means small caps are even more at risk when it comes to attracting the attention of investors and analysts in the coming months. With the year-end fast approaching, this event is perfectly positioned to help you take stock of the year-to-date, refocus and plan for 2020-2021
  Benchmarking: it is a great opportunity to evaluate where you stand in comparison to your peers, how other small cap companies have managed and overcome similar challenges
 Run lean: learn how to have a maximum strategic impact with limited resources – do more with less, learn how seasoned IR professionals prioritize their team
 Unique format: far from a traditional webinar format, our virtual event platform enables attendees to have one on one video chat and participate in virtual roundtable discussions with fellow IROs from small and micro-cap companies globally.
 Discover something new: learn about new technologies, innovations, and services that are available to help to transform your IR strategy, increase productivity and make better decisions
  Network with the community: meet with investors, analysts, experts, and peers


In light of the situation surrounding Covid-19 and putting the safety of our attendees first, the IR Magazine Forum – Small Cap took place as a virtual experience.

Using the latest cutting edge technology available, our virtual event platform closely replicates being there in person with the chance to interact with speakers and have one-to-one networking in-between panel talks.

Going virtual connects our attendees to even more attendees, from the comfort of their desk.

Holders of the NIRI IRC® credential can earn up to 4 professional development units (PDUs) per day. IRC-credentialed speakers may also earn PDUs. More information is available at


  • 08:45 AM
    Welcome to IR Magazine's Small Cap Forum 2020

    Laurie Havelock, editor-at-large, IR Magazine

  • 08:50 AM
    SNAPSHOT: Impact of Covid-19 – what are the emerging risks and future outlooks for small and micro-cap IROs?

    In a period of disruption to markets and IR programs there can be a risk of value-destructive IR driven by short term-ism. However, there are still opportunities to build credibility with the investor base during volatility and keep your eyes on the bigger picture. This session will take stock of the current market, the exposures on the small cap side and the current focuses for small cap IROs, provide an overview of how new regulations will affect small caps in the coming months, share how companies reacted, and how they should act moving forward.

    Moderator: Laurie Havelock, editor-at-large, IR Magazine

    AJ Krick, chief financial officer, Smith Midland

    Jason Paltrowitz, director and executive vice president, OTC Markets

    Vlad Suglobov, co-founder and CEO, G5 Entertainment

  • 09:40 AM
    PANEL: Owning the narrative: strengthening your message and ensuring the evolving market understands the story

    With an unprecedented level of volatility in the market and uncertainty in the economy, it’s a challenging time to tell a consistent equity story. Public companies are encouraged to focus on their long-term value proposition, while also providing short-term operational updates. In this session, we will explore how messaging has evolved over the last year, and how you can ensure the market understands your story. We will discuss:

    • Best practice examples of quality, compelling small cap communications during this period of volatility.
    • Practical steps you can take to adapt your communications to address a potential new investor base.
    • How companies can use the IR website and other key digital tools to enhance outreach and communication.

    Moderator: Laurie Havelock, editor-at-large, IR Magazine

    Jason Fooks, senior vice president of investor relations & marketing, iStar and Safehold

    Jason Mead, director of finance, Casella

    Taylor Thoen, CEO, executive producer, BTV

  • 10:30 AM
    PANEL: Getting corporate access & investor targeting right in a virtual world

    Investors will almost always say that they won’t invest in a company without meeting the management team first. But the opportunity to shake hands and look someone in the eye seems far away, so how can small and micro-cap companies run a successful virtual corporate access program? For virtual investor meetings how ambitious should you be with your investor targeting and engagement efforts?

    • How do you run an entirely virtual roadshow, and what have been some successes and failures?
    • Accessibility: what are some new approaches to corporate access?
    • Expanding investor base in crisis mode: what are the best ways to continue to develop new relationships over the next year?
    • What is an appropriate use of management’s time?
    • How do you manage expectations virtual engagements while making sure time is used efficiently?
    • Are companies planning to integrate virtual strategies into their long-term outreach plans?
    • How can small cap IROs get a foot in the door with large investor targeting events?

    Moderator: Laurie Havelock, editor-at-large, IR Magazine

    Stan Kovler, vice president of strategy and investor relations, Extreme Networks

    Loren Mortman, president, The Equity Group

    Lindsey Reardon, corporate access manager, Wellington Management

  • 11:30 AM
    PRESENTATION: Responding to the changing investor base during Covid-19, and attracting the right investors for your company

    How has the small cap investor base evolved? Has there been a move towards passive vs active, value, or short-term investors? What does this mean for long-term prospects for small caps and liquidity?

    Mike Coffey, vice president of strategy, Q4

    Billy Eckert, head of surveillance and intelligence, Q4

  • 12:00 PM
    BREAKOUTS: Join other delegates to discuss a key topic in our interactive discussions

    In this session, delegates can participate in a secure video chat with fellow small cap IROs.

    How to run an IR program as a small or micro-cap: how to do more with less – From budgets to press coverage, messaging and marketing, this session will tackle the unique challenges of small and micro-cap companies, and will break down the key components of running an effective small or micro-cap IR program.

    Tom Samuelson, founder, Magellan Yates

    -Measuring IR to secure resources: Taking a qualitative and quantitative look at IR’s impact
    IHS Markit’s latest research examines how the performance of 30 IR Magazine Award winners compares with their peers. In this session we will discuss the results of the study and how IR teams can showcase their achievements to secure resources. Tune in to discover:

    • The importance of measuring IR’s impact on volatility and valuation
    • Why measuring the impact of IR is important in uncertain times
    • How to drive success for IR through building strong relationships

    Michael Miller, director, IR advisory, IHS Markit
    Jason Oury, managing director, IHS Markit

  • 12:30 PM
    PANEL: Generate visibility: targeting covering analysts & how to mitigate impact of the small-cap research squeeze

    Sell-side coverage can help small and micro-cap companies gain more visibility, liquidity and trading volume. During times of crisis, a tenured sell-side analyst can also act as an extension of the IR team, helping to reassert a company’s equity story. But the perfect storm of MiFID II and Covid-19 has created a situation where small caps are lacking coverage. In this session, we’ll discuss how companies can stay visible to attract coverage, and what alternatives exists?

    • How can global small caps react to the impact of MiFID II on their analyst coverage?
    • How have small cap companies improved and increased their work with the sell-side? What are best practice strategies for engaging covering analysts?
    • If companies undertake sponsored research, how do you evaluate if research is right for you?

    Moderator: Ben Ashwell, editor, IR Magazine

    Victoria Hyde-Dunn, head of investor relations, 8×8

    Jason Tsai, head of investor relations, Synaptics

    Peter Tsvetkov, director of investor relations, CTT Correios de Portugal

  • 13:30 PM
    PANEL: Responding to increasing ESG expectations with a small cap budget

    At a time when ESG is gradually becoming an unwavering factor for investors and regulators worldwide, as well as when long-term focused ESG stocks outperform in 2020, it is challenging to know how small caps can keep up. This session will discuss what is realistic for a small cap, and how companies can look to implement an ESG offering without a big spend requirement.

    • Why is ESG becoming more important for small caps?
    • What will be the post-Covid-19 impact on ESG? How to manage the increasingly important element of social governance.
    • How can IR prioritize and manage resources within the business?
    • How does a large asset manager evaluate the ESG profile of small caps? What kind of questions to expect.

    Moderator: Ben Ashwell, editor, IR Magazine

    Martin Jarzebowski, director of responsible investing, vice president, Federated Hermes

    Chad Reed, vice president of investor relations and ESG, Hannon Armstrong

    Eliza Riego, head of product and service innovation, TMX

  • 14:30 PM
    Live Q&A with portfolio managers. What do investors want from small caps at this time?

    This session gives the opportunity to have your questions answered by investors and analysts, understand how the markets are viewing key issues of the day, and what is driving current decisions.

    • How are investors looking at companies differently during the current market crisis?
    • What are the main priorities and concerns about small cap shares?
    • What have been some solid examples of successful communication during Covid-19?

    Moderator: Jonathan Dickson, vice president, international corporate services, OTC Markets

    Heinrich Ey, co-CIO German and European mid/small caps, Allianz Global Investors 

    William Hench, portfolio manager, principal, Royce Investment Partners

    Gervais Williams, head of equities, Premier Miton Investors

  • 15:30 PM
    Summary and 1-1 networking

    We will now open the platform up for delegates to try out our 1-1 networking feature. Essentially it is chat roulette, so you will be matched at random with a fellow delegate and you will have a short time to chat and, if you like, exchange contact details.

  • 16:00 PM
    Close of forum


To inquire about speaking at future events, please contact [email protected] or call +44 20 8004 4818

Who attends

Each participant is someone with an established track record and a strategic IR role at a small or micro-cap company. 2019 attendees included:

Click here to request the full attendee list

Job title Company Job title Company
Analyst, corporate financial RPT Realty Executive assistant Kadmon
CCO HBC Investor relations Safehold
CEO Q BioMed Investor relations Safehold
CEO Verb Technology Manager of strategy, corp. development and investor relations EnPro Industries
CFO Smith-Midland Corporation Manager, international small cap portfolio The Royce Funds
CFO Phunware Manager, investor relations Safehold
Co-founder, president Intro-Blue Senior director, investor relations Veeco Instruments
Director, financial reporting Bel Fuse Sr. manager – IR & financial communications Garrett Motion
Director, investor relations Criteo SVP, investor relations & marketing Safehold
Director, investor relations NAPCO Security Technologies SVP, investor relations & treasurer Titan International
Director, investor relations & corporate communications Anterix Vice president of finance Bel Fuse
Director, investor relations & corporate communications Kadmon VP, investor relations Iridium Communications
Director, IR Constellium VP, investor relations Telaria
Director, IR Nanobiotix VP, treasurer Glatfelter

Click here to request the full attendee list

Attendees say

"Easy participation. Visibility and up-voting of questions."

GCs Counsel

"I was impressed by how seamless the virtual format was.


"Hopin was a great platform - the 4 speakers in view really made it seem like they were sitting on a stage."


"The discussion on research options was great"


"The Forum was truly focused on small cap and micro cap, which is hard to find elsewhere. All the attendees including the speakers, panelists and audience are navigating same challenges and excitements, therefore even the sideway chat was very open and helpful. "

Alpha and Omega Semiconductor

"The networking was great, as were the speakers. IR Magazine is savvy to shine light on what is usually an overlooked sector in small caps. "

Prosek Partners

"The event was very well organized, and incorporated a cross-section of experts that spoke to various aspects of IR."

The Equity Group

"Great to spend some time with people at different ends of the IR experience spectrum, looking at how they approach challenges in the role"

Smurfit Kappa

"Fabulous opportunity to talk about topical issues relevant to IR professionals across sectors and to share ideas and experiences"

Metro Bank

"Very interactive, I liked the opportunities to discuss in the groups"



Become a partner

Why partner with us?

The global Small Cap Forum brings together some of the most influential people in the IR community. Our audience recognize the sudden change of pace cannot be navigated alone and are constantly looking for partners to help shape their shareholder engagement strategy and execute it. This event provides partners an opportunity to position yourself as a critical partner to the community.

The unique buzz we create at our virtual events – which is a far cry from a traditional webinar – afford our partners exceptional opportunities to entertain visitors and show-case their expertise.

Becoming a partner means you will:

– Have the opportunity to support attendees at an event where they are looking for solutions
– Position yourself as a thought-leader and share expertise with your potential clients
– Get virtual face-time with senior decision-makers from the IR community
– Increase brand awareness and gain credibility through association with this timely event
– Generate qualified and targeted leads from the analytics provided by our virtual platform
– Be part of the community by participating in virtual roundtable discussions, understanding their challenges and sharing expertise
– Gain new business opportunities through higher-brand presence among potential clients
– Participate in one on one video chats to build relationships with new and existing customers
– Launch new products and solutions at our virtual event in your expo booth

All our partnerships are created using a mix of branding, thought leadership, lead generation and meetings with your target audience. You tell us your objectives and we will work with you to create you a package that’s makes sense for your company and will help you achieve those objectives.

To find out more about how we can help, contact Taylor Ray or call on +1 212 430 6895.

Partners resource library

Click on the buttons below to access the resource library for each of our event partners.


IHS Markit OTC Markets

Sign up to access the replay

If you have any questions, please contact Priscilla Lim at [email protected] or +44 20 8004 4989.

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