IR Magazine

IR Magazine Forum – Canada

Thursday, April 1, 2021

Virtual event: Available on replay

About the forum

The IR Magazine Forum – Canada took place on April 1, 2021, and gave Canadian IR professionals practical, take away ideas to implement into their IR program.

In 2020, attendees joined us virtually to take a refreshing look at running an IR program in the new normal. This year, we heard the latest advice on targeting, including how to respond to the changing nature of the traditional sell-side, how to engage with ETFs and new day traders, and the future for roadshows.

As well as this, buy-side, sell side and issuing companies shared advice on post-pandemic strategies, creative best practice, ESG reporting, and the use of new technologies. Check out our star speakers for 2021 below!


Due to current restrictions, the event took place as a virtual experience using our bespoke, cutting-edge technology.

Our virtual event platform closely replicates attending in-person by facilitating interaction with speakers, one-to-one networking with fellow IR professionals, and group roundtable discussions. Going virtual helps you connect with a wider network from the comfort of your desk.


All times displayed are in Eastern Time (ET)

View the 2021 PDF agenda here

  • 11:30 AM
    Welcome to the IR Magazine Forum – Canada

    Networking and opening remarks from the chair

  • 11:45 AM
    Capital markets trends, market opportunities and the social investment drivers of change

    A big picture discussion on macroeconomic and megatrends for 2021. The session will assess the current financial environment, prospects for economic activity in 2021, and the drivers behind ESG and portfolio management decisions.

    Philip Petursson, chief investment strategist and head of capital markets research, Manulife Investment Management


  • 12:15 PM
    ETFs and the evolution of passive investment

    This session will explore the continued growth of the ETF industry, the impact of high-profile thematic ETFs on market volatility, and how the line between passive and active investment is becoming increasingly blurred.

    Moderator: Tim Human, senior reporter, IR Magazine
    Billy Eckert, head of surveillance and intelligence, Q4
    Anna Paglia, managing director, global head of ETFs and indexed strategies, Invesco


  • 12:55 PM
    Networking and coffee break

  • 13:15 PM
    Shaping the IR program in 2021: Future strategies

    Last year saw an evolution in best practice IR in response to Covid-19 and a shift in overall marketing strategy. This session will assess what the future holds for 2021 and what the return to ‘normal’ may look like in practical terms. What is the industry consensus on a move to in-person? How can IROs continue to maximize the use of virtual for the foreseeable?

    Moderator: Ben Ashwell, editor, IR Magazine and Corporate Secretary
    Karen Keyes, head of investor relations, Canadian Tire Corporation
    Joe Racanelli, director of investor relations and communications, Sherritt International Corporation

  • 14:00 PM
    Managing crisis communications: How to reflect the equity story

    As the pandemic persists through early 2021, it’s hard to speculate on the prospects for your company’s stock. This session will give ideas to help you effectively communicate your equity story in light of continued impacts on the business. How can IR give better guidance while still facing the pandemic?

    Moderator: Tim Human, senior reporter, IR Magazine
    Darren Dansereau, senior vice president and portfolio manager, QV Investors
    Jill MacRae, vice president of investor relations and ESG, Home Trust Company
    Bill Zawada, vice president of business development, Laurel Hill Advisory Group


  • 14:45 PM
    Networking and coffee break

  • 15:15 PM
    The changing nature of brokers and accessing new pathways to investors

    This session will examine the best ways to access new pools of investors in the current climate. How can IROs react to the changing nature and role of brokers? What pathways are there to retail vs institutional investors? What are the threats and opportunities posed by new day traders that have driven trading volumes and volatility, and how can IR benefit?

    Moderator: Ben Ashwell, editor, IR Magazine and Corporate Secretary
    Kelly Earle, vice president, communications, Skeena Resources
    Marc Jasmin, senior director, investor relations, IMV
    Chris King, senior vice president, corporate services, OTC Markets Group
    David Whyte, CEO, Irwin

  • 16:00 PM
    ROUNDTABLE DISCUSSION: Improving the fundamentals of IR

    In this interactive session, you will hear from and share ideas with IROs across sectors to hear advice and best practice on the IR basics. From budgets and pricing structures to improving the effectiveness of traditional advertising and social media, join this roundtable to have your questions answered from IROs and share your thoughts on creating the best possible IR program.

  • 16:30 PM
    ESG case study: Aecon's integrated ESG program

    Hear how one company has integrated sustainability into its strategy, from initiation to reporting. What are the benefits of such an approach? How important is taking a risk governance approach to ESG?

    Moderator: Tim Human, senior reporter, IR Magazine
    Adam Borgatti, senior vice president, investor relations, Aecon Group
    Yonni Fushman, executive vice president, chief legal officer, chief sustainability officer and corporate secretary, Aecon Group

  • 17:00 PM
    ESG implementation, governance and buy-side perspectives

    There is widespread consensus on the principles and benefits of ESG, but how can IR teams introduce an ESG program in practical terms? This session will bring different perspectives to answer that question. What is the buy side looking for and what are its key reporting metrics? How can IROs navigate ESG indices and data-driven investing? What are some tangible ways to improve reporting, and how does the IRO manage the lack of standardization?

    Moderator: Ben Ashwell, editor, IR Magazine and Corporate Secretary
    Anthony Garcia, director of responsible investing, Nuveen
    Omar Javed, Vice president of investor relations, Hydro One
    Leahruth Jemilo, head of ESG practice, Corbin Advisors
    Eliza Riego, head, product and service innovation, TMX Group
    Malcolm Ryerse, head of stewardship, responsible investment and senior portfolio manager, Columbia Threadneedle Investments

  • 18:00 PM
    End of forum


To inquire about speaking at future forums, please contact [email protected] or call +44 20 8004 4818

What our virtual attendees say

"Good mix of topics and opportunity for networking."

Aecon Group

"Quality of the sessions and speakers was great, and the virtual format was delivered very well."


"Didn't experience any tech issues, the sessions were clear and informative"

IHS Markit

"Diversity of topics, quality of presenters were great"


"Excellent portal to host video events."


"well organized great speakers and communicators and really relevant content"

Trademark Equity Marketing

"Good mix of content - very relevant. And the timing was well spread out."

Aecon Group

"Fantastic session. I felt like this was the one in twenty event where you really learn a lot."


Who attended

Our attendees are leading IR practitioners with an established track record and strategic IR role within their company. Below is a sample list of attendees that joined us at this year’s forum:

Job title Company Job title Company
SVP of corporate development and IR Aecon Group Investor relations manager & corporate analyst Keywords Studios
Manager, investor relations Algonquin Power & Utilities VP business development & director IR Linamar
President & chief executive officer Alvopetro Investor relations Lotus Ventures
Investor relations associate ARC Resources Vice president, head of investor relations Manulife Financial
VP of corporate communications Bear Creek Mining Vice president corporate development MARS Investor Relations
VP, investor relations Canopy Growth Director capital markets and IR Metamaterial
Strategic account director – business development Cision Vice president, investor relations & corporate development Norbord
VP corporate communications CO2 GRO Finance analyst Parex Resources
President CorpFinance Advisors Investor relations Pembina Pipeline
Corporate access Fidelity Investments Head of equities Premier Miton Group
SVP investor relations & treasury Finning Senior director, ESG product strategy S&P Dow Jones Indices
Manager investor relations First Majestic Silver US chief representative officer Samsung Life Insurance
Manager, corporate communications Fury Gold Mines Deputy chief economist Scotiabank
Senior director George Weston Director of IR and communications Sherritt International
VP, strategy, planning & IR Gibson Energy Manager, investor relations Sierra Metals
Director, investor relations Home Capital Group SVP investor relations advisory Storyboard Communications
Director, capital & liquidity management IGM Financial Director of corporate communications Talisker Resources
Vice president – investor relations Imperial Oil Investor relations manager Teck Resources
Senior director investor relations and communications IMV Investor relations TMAC Resources
Manager, corporate governance Interac


Request full attendee list

Become a partner

Why partner with us? 

The IR Magazine Forum – Canada brings together some of the most influential people in thIR community.  

The event offers an effective approach to targeting clients when they are exploring how they can improve their IR practice. Through our unrivalled knowledge of the subject matter and commitment to in-depth agenda research, our events are guaranteed to attract a qualified audience. 

The unique buzz we create at our virtual events – a far cry from a webinar – makes them multi-faceted and highly interactive with great engagement in particular from heads of IR. This allows our partners to have meaningful conversations with corporates who are deciding which parts of their IR program to invest in, which service providers to engage and consultants to retain. By partnering with us on an event, you can generate leads, showcase your thought leadership and position yourselves as the partner of choice to the IR community. 

We’d love to have a chat with you about how you can get in front of a truly engaged and motivated audience at the IR Magazine Forum – Canada. Get in touch with Ian Richman or call on +1 212 430 6865. 

In the last 12 months, IR Magazine’s virtual events have attracted the highest, most diverse and senior attendees and experts in investor relations


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NOTE: All prices are in CAD and are subject to HST 13%.

If you have any questions, please contact Chloë Rutter at [email protected] or +44 20 3002 0396.

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