IR Magazine

IR Magazine Forum – Europe
Staying agile: the transformation of IR

Thursday, June 10, 2021

Virtual event: Available on replay

About the forum

The IR Magazine Forum – Europe returned on June 10, 2021, to give European IR professionals practical, take away ideas to implement into their IR program.

In 2020, attendees joined us virtually to take a refreshing look at running an IR program in the new normal. This year, attendees heard the latest advice on targeting, including how to respond to the changing nature of the traditional sell-side, how to engage with retail and passive investors, and the future for roadshows.

As well as this, buy-side, sell side and issuing companies shared advice on post-pandemic strategies, creative best practice, ESG reporting, and the use of new technologies.


Due to current restrictions, the event took place as a virtual experience using our bespoke, cutting-edge technology.

Our virtual event platform closely replicates attending in-person by facilitating interaction with speakers, one-to-one networking with fellow IR professionals, and group roundtable discussions. Going virtual helps you connect with a wider network from the comfort of your desk.


Timings on the agenda are shown as Central European Time (CET)

View PDF agenda here.



  • 08:00 AM
    Platform opens: Networking with attendees

  • 08:50 AM
    Welcome to the IR Magazine Forum – Europe 2021

    Laurie Havelock, editor-at-large, IR Magazine

  • 09:00 AM
    Capital markets trends to be aware of in 2022

    As we move towards economic recovery, mid-year is a crucial time to assess
    the biggest trends which will lead into 2022. This big-picture session will give
    sell-side perspectives on the current prospects for European stocks, capital
    markets megatrends and how European investment opportunities are
    evolving. We will discuss:

    • Do investors seem bullish or bearish on European stocks?
    • Where are some opportunities for alpha over the coming months

    Sebastian Raedler, head of EMEA equity strategy, Bank of America
    Mark Troman, deputy head of EMEA equity research, Bank of America

  • 09:30 AM
    Fireside chat: How marketing calendars are evolving and what lies ahead for IR meetings

    IR teams have done a brilliant job at shifting to virtual investor meetings, but how issuers will deliver their equity story is changing. This session will provide advice on how to approach specific investor touch-points. Attendees will: 

    • Get data-driven insight into how IR teams are approaching their investor engagement this year
    • Hear specific advice on how to make the most out of NDRs, Conferences, AGMs, Capital Market Days and Earnings calls
    • Discuss how can you turn virtual meeting data into actions 

    Ben Burnside, managing director, head of EMEA, OpenExchange
    Moderator: Laurie Havelock, editor-at-largeIR Magazine 

  • 10:00 AM
    Designing the IR engagement calendar in practical terms: How to stay agile

    The future of restriction-free travel soon promises a return to normality, but to what extent will easing of restrictions be fragmented across Europe, and what will the impact be on IR? In this session you will learn: 

    • How IR can establish a flexible marketing approach over the coming months and be prepared to pivot at short notice. 
    • How hybrid will work for your non-deal roadshows, investor conferences, 1:1 meetings and earnings calls. 
    • How to measure the ongoing success of your approach and make the most out of management’s time. 

    Carlos Berastain, group VP, director of IR and market intelligenceGrupo Santander
    Lorna Davie, director of IR
    Credit Suisse
    Michael Hufton, founder and managing director
    Nadeem Khan, VP sales, EMEA, PGi
    Marc Koebernick, head of IRSiemens Healthineers
    Moderator: Tim Human, senior reporterIR Magazine 

  • 11:00 AM
    Networking break

  • 11:15 AM
    What does IR look like in 2025 and how will the pandemic affect the future of the role?

    It is debated that the pandemic has fundamentally changed the IR ecosystem, required skillset and responsibilities. This session will engage with this debate and discuss the transformation of the investor relations role, and the recent and long-term factors contributing to this shift. Heads of IR and CEOs in this session will give their ideas on: 

    • The skillset needed to run a strong IR program in the next 10 years, and what management teams and boards will be expecting of IR teams in 2030. 
    • The emerging factors contributing to the shift in the IR role.  
    • How IROs and their teams are currently creating the most value for their teams. 

    Sonya Ghobrial, head of IR, GlaxoSmithKline 
    Chris Hollis, director of financial communications, LVMH
    Gerbrand Nijman, CEO, Global Telecom
    Richard O’Connor, global head of IRHSBC
    Amit Sanghvi, managing director and VP, client experience, Q4
    Moderator: Laurie Havelock, editor-at-largeIR Magazine 

  • 12:15 PM
    International exposure: How to access a global shareholder base

    This session explores the challenges and opportunities of increasing investor targeting internationally, using the latest digital marketing techniques. This session will address:

    • How issuers have successfully told their equity story and reached new international investors during the last 12 months 
    • How investor targeting practices are evolving and the best ways and tools to maximize outreach digitally
    • New regulations impacting European issuers and their international investors  

    Jonathan Dicksonvice president, international corporate services, OTC Markets Group
    Patrick Kofler, head of IR, Zalando
    Phoebe Loh, senior director, global investor relations, Qiagen
    Gervais Williams, head of equities, Premier Miton Investors
    Moderator: Tim Human, senior reporterIR Magazine 


  • 13:00 PM
    The road to ESEF: Challenges and lessons learned from 2020

    The road to ESEF – “over the finish line” and in this presentation you will get valuable insights into the what, how and when of ESEF. The survey was a collaboration between CtrlPrint and Amana Consulting that together had more 600 clients using their ESEF tools.

    Karl Magnus Westerberg, product & marketing, CtrlPrint


  • 13:30 PM
    Roundtable discussion: Effective IR - How to stay agile in your role

    In this interactive session, attendees can take part in a live discussion on the how IR can react to the ongoing transformation, changing skillset and recent challenges of the IR function.  For practical takeaways from other IR teams and to have your questions answered, join in with video and audio and add your voice to the discussions.

    Moderator: Laurie Havelock, editor-at-largeIR Magazine

  • 14:00 PM
    Looking ahead: How will data transform IR?

    To help IR teams navigate the emergence of AI and smart technologies used by investors and, increasingly; issuers, this session will cover: 

    • The sources of emerging data that companies should be aware of. 
    • How the emerging use of natural language processing and machine learning impacts IR teams, and how IR can take control of their existing data. 
    • How the buy-side currently harnesses these technologies, and the impact it has on investment decisions. 

    Wladimir Charvat, head of investor engagement, Praexo
    Victor Drozdov, director, business communications and IR
    Veronika Kryachko, head of investor relations, Magnitogorsk Iron & Steel Works (MMK)

    Moderator: Tim Human, senior reporterIR Magazine 

  • 14:30 PM
    Decoding ESG reporting frameworks: An issuer and buy-side comparison

    When it comes to ESG reporting, companies may feel overwhelmed when deciding which framework to prioritize. With independent and paid-for frameworks emerging, the challenge becomes even more fragmented. In this session, you will discover: 

    • How a number of issuers and investors have experienced the various reporting frameworks and initiatives. 
    • Which frameworks to consider when trying to improve your ESG rating and inclusion in indices. 
    • Investor experiences and preferences on dominant and emerging frameworks. 

    Ramón Álvarez-Pedrosa, head of IRRepsol
    Yulia Chekunaeva, director, capital markets and strategic initiatives, En+Group
    Randeep Somel, portfolio managerM&G
    Martin Ziegenbalg, EVP, head of IR, Deutsche Post DHL
    Moderator: Tim Human, senior reporterIR Magazine 

  • 15:30 PM
    ESG cooperation: Should IR be listeners or teachers on ESG? Working with the buy-side and the key role of IR

    This session will bring in buy-side perspectives to discuss how issuers and investors can better cooperate for a more effective ESG approach. As well as this, we will discuss how IROs can hone in on their operational handling of ESG, from board communications to improving the skillset required to implement an ESG program. We will discuss: 

    • What are some ideal ESG communications best practices from the investor perspective? 
    • How can IR and the buy-side better cooperate to avoid greenwashing?  
    • The internal process of managing an ESG program: how can IR communicate the initiative to the board? What should the main responsibility of investor relations be in managing an ESG program? 

    Monica Girardi, head of group IR, Enel
    Tjerk HuysingaEVP, head of IR, Shell
    Panos Seretis, head of EMEA ESG research, 
    Bank of America
    Eugenia Unanyants-Jackson, principal, head of ESG research, PGIM

    Moderator: Laurie Havelock, editor-at-large, IR Magazine 

  • 17:00 PM
    Closing remarks and end of forum


To inquire about speaking at a future forum, please contact [email protected] or call +44 20 3865 8103

What our virtual attendees say

"Very good presentation, powerful and smooth agenda."


"Large range of speakers adding different perspectives to topics discussed. Sessions very well moderated."


"Nice balance between keynote speakers, parallel sessions and the option to virtual network."


"[I liked] the wide and relevant range of topic discussed and the possibility to interact with the speakers for questions."


"It was the first fully virtual event I've attended....great content, mix of speakers and interactivity."


"Interactive, good speakers, relevant topics, good digital solution."


"Topics discussed are all relevant. Event is well organized. Transition between main stage and panel discussion sessions was seamless. And Laurie was an excellent host!"


"You did a great job in a tough situation making it fun and engaging. Really wonderful work and congrats to you all."


Who attends our virtual events

Our attendees are leading IR practitioners from across Europe. Each participant is someone with an established track record and a strategic IR role within their company.

Below is a sample of those who attended in 2021:

Job title Company Job title Company
Chief IR officer VIOHALCO IR & ESG senior manager Vodafone Group Services
Corporate director IR ASM International IR director Public Power Corporation
Director investor relations ForFarmers IR director Vestel Elektronik Sanayi ve Ticaret
EVP, strategic planning and global affairs Hikma Pharmaceuticals IR manager LiveChat Software
Global events manager – investor relations Sanofi IR manager National Grid
Head of corporate development B2holding IR manager Valmet
Head of investor relations Barry Callebaut IRO Chargeurs
Head of investor relations Polymetal IRO Fresnillo
Head of investors relations Epiroc IRO Mediaset
Head of investors relations PATRIZIA Partner and VP JG IR
Head of investors relations Zurich Insurance Senior advisor and partner Viestintätoimisto Bravura
Head of IR & corporate communications zooplus Senior director, investor relations Dialog Semiconductor
Head of IR, strategic development & communications Fresenius Medical Care Senior expert The Treasury of the Republic of Latvia
Head of project in IR & ESG department En+ Group Senior IR manager METRO
Investor relations director Kerry Senior manager of investor relations AIXTRON
Investor relations manager STMicroelectronics SVP, head of investor relations Stora Enso
Investor relations specialist Ameriabank SVP, investor relations Pearson
IR & communications director Orexo VP, comms, marketing & IR Glaston


Request full past attendee list

Become a partner

Why partner with us? 

The IR Magazine Forum – Europe brings together some of the most influential people in thIR community.  

The event offers an effective approach to targeting clients when they are exploring how they can improve their IR practice. Through our unrivalled knowledge of the subject matter and commitment to in-depth agenda research, our events are guaranteed to attract a qualified audience. 

The unique buzz we create at our virtual events – a far cry from a webinar – makes them multi-faceted and highly interactive with great engagement in particular from heads of IR. This allows our partners to have meaningful conversations with corporates who are deciding which parts of their IR program to invest in, which service providers to engage and consultants to retain. By partnering with us on an event, you can generate leads, showcase your thought leadership and position yourselves as the partner of choice to the IR community. 

We’d love to have a chat with you about how you can get in front of a truly engaged and motivated audience at the IR Magazine Forum – Europe. Get in touch with Ross Ingram or call on +44 78265 38072.

In the last 12 months, IR Magazine’s virtual events have attracted the highest, most diverse and senior attendees and experts in investor relations


Partner resource library

Click on the buttons below to access the resource library for our event partners.


CtrlPrint    ingage    OpenExchange

PGi    Praexo    Q4

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If you have any questions, please contact Chloë Rutter at [email protected] or +44 20 3002 0396.

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